I think there are few key reasons though
Koreans are appearance obsessed. Their fashion, makeup style and attention to their appearance is legendary.
Everyone around the world knows about the popularity of Korean cosmetics and plastic surgery. Appearance
ultimately matters a lot, especially when marketing.PrettyUgly people are not going to be
popular. Of course good looking people will be more popular. That’s how humans work, we judge based on
appearance and Koreans prioritize appearance over everything else.
Do you notice that Kpop songs always contain a few English words in them?Chinese and Japanese songs certainly don’t. But Korean songs always make sure to add sedikit English for the international crowd.
Kpop and Kdramas are already tailored to international markets!!!
Ultimately I’d say that Korea’s status as a small super competitive country forced it to develop very effective marketing techniques in a way that China or Japan could not. Uniquely amongst foreign songs, you don’t need to have an understanding of Korean to enjoy Kpop. Kdramas are scripted very well in a way that resonates to a global fanbase. And Korean’s natural focus on appearance and style just adds to it. Puts the cherry on top as you will. Hope that helps.
Let's go to concert.
Seriously, you want go to concert with me?
yes ofcourse,because you're my bestfriend."